The brand’s organic sign had to demonstrate its humility in the face of nature. Its commitment to biodiversity and its respect for natural resources. We also proposed a second track with a breakthrough approach. Based on the marketing of nostalgia, we propose to work with the illustrator Lulu la Nantaise.
The proposal is a projection of what the site could be with this illustrative approach. The illustrations used were not specially dedicated to this project but powerful in the illustrator’s book.